Is Staging a Good Investment for My Rentals?

For owners and operators of rental properties out there, there is an announcement.

If you believe that digital marketing will make it easier to find tenants for your rental property, you need to know the whole truth.

It doesn’t mean that the traditional methods of marketing real estate are better. Digital marketing offers beneficial tools and techniques for real estate investments.

Digital marketing has made it possible for today’s property investors to do things their predecessors, two decades ago, could not even imagine.

With digital marketing systems, rental property owners and operators gain the following advantages:

Fully democratized tools:

Investors no longer have to deal with gatekeepers like radio stations, newspapers, and advertising agencies to get the word out about their rentals.

A more level playing field:

It lowers the cost of advertising. As a result, smaller players can market themselves to look as big as established investors.

Increased reach:

With the click of a mouse or on a small handheld device, it is possible to reach hundreds of thousands of people at once.

Micro-targeting is possible:

Investors can define their target demographic to the tiniest details to maximize the impact of every advertising dollar.

But here is the problem.

No matter how powerful a tool is, when everyone has access to it, the comparative advantage anyone would have enjoyed by using it is eroded.

What makes a tool special is its exclusivity. If everybody has access to it, then no one is special. Having access to what others lack is what gives you the advantage over others.

And therein lies the challenge of marketing your rental property today.

What you must do more if you want to succeed

It is harder to successfully market your rental property in a digital environment than when using traditional marketing.

How is that?

The level of noise in a digital marketing environment is immense. There is a limit to the number of ads a newspaper can display on its pages. However, this is not the case with the internet.

The result?

Your prospective tenants have several choices. Like in all situations where people have arrays of options, their expectations have become very high.

Renters are no longer content with seeing pictures of a home on the screens of their digital devices and visiting the home afterward to decide on whether to rent it or not.

They want to be able to make that decision right from the screen of their phones. They want the home to be presented in such details that they can almost touch it.

Potential tenants will often choose homes that are more engaging over rental properties whose owners cannot keep up with this new normal.

What can you do about this? How can you make your rental property ads so compelling that your target audience regularly pauses their browsing to find out more about the home?

Staging to rent: Why it is the next frontier in rental property marketing

The answer is; stage your rental before you list it. What is staging? Why is it a good strategy for making your rental rent faster, earn more money, and get higher quality tenants?

Staging to rent

When most rental property owners advertise their rental, they do so with pictures of empty rooms. But when you stage to rent, you put the home in a move-in-ready state before you advertise it.

That means filling the rental with furniture, décor, and other items that give it the appearance that someone resides in the property. Why is this a great way to market your rental property?

The answer is; stage your rental before you list it. What is staging? Why is it a good strategy for making your rental rent faster, earn more money, and get higher quality tenants?

1) It is comfy:

It is hard to convey a sense of how comfortable a home can be when the rooms are bare. But staging the rental helps to create a homey feeling.

2) Facilitates emotional connections:

Most renters decide to rent a house based on how comfortable they feel inside. Whatever creates that feeling of homeliness will help customers make decisions faster.

3) Inspire renters:

Staging a rental home before you advertise helps prospective tenants see its potential. The design inspires them with ideas for how to arrange the house.

4) Outshine the competition:

The images of a staged rental will stand out from those of an unstaged rental because your prospective tenants will find the first set of pictures more evocative.

What is the impact of staging for rent on the performance of a rental property?

A. Increases the home’s value:

Renters instinctively place more significance on the house if you stage it.

B. Attract higher-quality tenants:

This means the property will attract more affluent renters.

C. Long-term renters:

Also, the renters who find a staged rental appealing are often tenants looking for long-term accommodations.

D. Improved earnings:

This will impact the turnover and vacancy rate for the home and improve its profits immensely.

On the whole, rental operators who stage their homes do more than their competitors are willing
to do. As a result, they also get more than other investors get.

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Untitled design (3)

Liliam Vasquez

Liliam is the owner and creative mastermind behind The Staging Place. She earned her certification as a Stager and Colour Expert through Home Staging Resources (HSR) after more than five years in real estate investment. Being from a family of fine artists, Liliam inherited an eye for creating stylish, wowing spaces. This, combined with her attention to detail, contagious energy and commitment to clients, makes home staging a natural progression for Liliam.

Whether preparing a property for a quick sale or transforming a client’s home into their perfect haven, Liliam uses her passion for design, colour, art and home décor to bring out the best in any type of space. Her goal at The Staging Place is to combine her expertise, education and passion for good design to create impactful spaces that buyers are attracted to and homeowners never want to leave.

Liliam holds formal real estate education, a bachelor’s degree in Civil Engineering and a certificate in Adult and Continuing Education. Liliam has been a recognized leader in education since 1995. She has taught and managed various educational programs ranging from higher education to corporate training. Before coming to Canada Liliam was co-owner of the largest E.S.L. Training Academy for children in Eastern Venezuela. During her free time, Liliam enjoys traveling with her family, spending time with her dog Romeo and exploring ways to create financial independence.
  • Member of the Real Estate Staging Association (RESA)
  • Member of the American Society of Home Stagers and Redesigners
  • Member of the Collaborate Real Estate Edmonton Team

Rolando Davila

Rolando moved to Canada from Venezuela in 2004. He studied Civil Engineering at the University of Andes in his home town Merida and proceeded to work in large-scale capital projects in the Oil and Gas industry. Passionate about Project Management, Rolando completed a Project Management Certificate at McGill University in Montreal and completed his PMP designation in 2010. After 25 years in construction management, Rolando and his wife Liliam defined a different vision for their family and started Davas Real Estate  in 2014. Through it, they help home buyers and other investors find sound quality investments that gets them closer to achieving their financial ‘why’.

Before devoting his work full-time to Davas Real Estate Inc., Rolando fulfilled different managerial roles from Technical Services Manager, Project Manager, to Manager of Construction Services at different Engineering, Construction, and Oil & Gas companies including: Hatch Engineering, Suncor Energy, Aecon-Lockerbie, WorleyParsonsCord, and Williams Energy.

In his free time, Rolando loves to travel and enjoy fine dining around the world with his wife and daughter, Claudia. He and his wife also run a coaching and mentoring company that helps people set goals and create a game plan in pursuit of financial independence.

Claudia Davila

Claudia provides part-time support as photographer and Social Media Manager and is the newest addition to our team. Claudia recently graduated from the University of Alberta and received a BSc. in Civil Engineering. She also has a strong skill set in Social Media, videography and photography. Her unique and versatile skill set will help us grow our social media presence and help us capture the beauty of the homes we stage or style. Her passion for capturing places and making them as beautiful as they are to someone who cannot see them live will for sure be a great asset to our company and our clients.

In her free time, Claudia loves to travel and enjoy fine dining.

Amelia Bracamonte

Amelia provides part-time support as assistant stager and gift basket designer. She has a background in fine arts and attended school at Western Kentucky University. Her love for flower arranging, Her eye for design and attention to detail give our staging vignettes and gift baskets the perfect touch!

During her free time, Amelia likes to paint, read and spend time with her friends and three granddaughters.